Today, work and life are digital. The tools we use to communicate are diverse and everchanging and the audience is in charge. It’s an “always on” world, where connection is continuous, each age cohort is more sophisticated than the last in the tools it uses, and the speed of adoption and abandonment of platforms is dizzying.
Tuesday’s best practices may be out-of-date by Thursday. In this new world, marketing, IT, operations, and external agencies must move closer together, understand each other’s language, be nimble, and adapt quickly. Messages can no longer be self-serving but must foster genuine engagement. Every interaction with today’s digital citizen must be immediate. And, one size definitely does not fit all.
What we do
We help you make sense of a digital world. We work with clients to help them:
- Expand brand awareness
- Increase demand for products and services
- Change audience attitudes
- Increase sales or adoption
- Drive traffic to marketing channels
- Increase market share
- Build loyalty
- Motivate internal teams
- Build sales team effectiveness
- Cut operational costs
How we do it
Fundamentally, all successful effort starts with knowing who you are trying to reach, and what you want them to do or know. Everything else flows from that clarity. Our process is strategic, collaborative, and proven.
Clarify objectives. Working with key stakeholders, we help define clear program objectives, set budgets and timing, and determine how success will be measured.
Analyze opportunity. Our seasoned strategists study the competitive landscape, inventory current communication methods, and determine how the current audience is or is not engaging – mining for insights to inform the work.
Define the audience. No audience is a macrocosm. Through our proven customer segmentation process, you gain a clear understanding of each audience, its characteristics, its current mindset, and the messages most likely to resonate.
Craft the strategy. Subject-matter experts outline the optimum methods for reaching audiences, managing content, developing electronic tools and software, and integrating with internal systems.
Concept the idea. Strategy is the foundation upon which creativity is built. We define the idea and look for the second and third right answers along with the best methods for execution.
Design the experience. Deep understanding of human motivations and behavior drives our creation of seamless, connected user experiences.
Create content. Skilled designers, content strategists, and writers create the content that drives all aspects of the plan, from marketing campaigns optimized for SEO to custom-built digital sales enablement tools.
Build and deploy. In-house business analysts and programmers plan, develop, test, launch, and maintain the tools needed for your success.