Elevate brand loyalty with creative marketing strategies
CRC Marketing Solutions is a creative marketing agency that delivers solutions for building businesses. Looking to increase brand engagement across all touch points? We’re a team of creative strategists who work with clients to develop compelling experiences that drive action, inspire trust, inform, and build strong connections between audiences and brands.
CASE STUDY
Customizable templates for a scalable marketing campaign
Client: A multinational managed health care and insurance company that offers health care products and insurance services to more than 100 million members.
Challenge: The company sought to reduce production costs and maintain consistent messaging by developing customizable templates for communications that educate and encourage members to take advantage of preventive care benefits.
Solution: CRC developed campaign concepts for a scalable set of creative templates, designed co-branded print mailer and email messages for four topics, and wrote original copy and customizable text.
CASE STUDY
Logo and brand identity guidelines for a new company
Client: After selling part of its business and company name, the new business sought a compelling brand identity to launch its future.
Challenge: The organization needed to clarify its service offerings, create clear customer segments and messaging strategies, and articulate the brand personality—both visually and in words—to position the company for growth.
Solution: CRC conducted stakeholder interviews, developed key messages for each customer segment, and created a logo and tagline. In addition, we developed brand identity guidelines that included tone of voice, logo and tagline standards, typography, color palette, imagery, and print and digital examples.