Elevate brand loyalty with creative marketing strategies
CRC Marketing Solutions is a creative marketing agency that delivers solutions for building businesses. Looking to increase brand engagement across all touch points? We’re a team of creative strategists who work with clients to develop compelling experiences that drive action, inspire trust, inform, and build strong connections between audiences and brands.
Customizable templates for a scalable marketing campaign
Client: A multinational managed health care and insurance company that offers health care products and insurance services to more than 100 million members.
Challenge: The company sought to reduce production costs and maintain consistent messaging by developing customizable templates for communications that educate and encourage members to take advantage of preventive care benefits.
Solution: CRC developed campaign concepts for a scalable set of creative templates, designed co-branded print mailer and email messages for four topics, and wrote original copy and customizable text.
Logo and brand identity guidelines for a new company
Client: After selling part of its business and company name, the new business sought a compelling brand identity to launch its future.
Challenge: The organization needed to clarify its service offerings, create clear customer segments and messaging strategies, and articulate the brand personality—both visually and in words—to position the company for growth.
Solution: CRC conducted stakeholder interviews, developed key messages for each customer segment, and created a logo and tagline. In addition, we developed brand identity guidelines that included tone of voice, logo and tagline standards, typography, color palette, imagery, and print and digital examples.