A simple screen element that goes unnoticed by many companies when creating website interactions can cause headaches and confusion for site visitors every time they try to interact. The culprit? The login language.
In a world of rapid flux, we look for any place to plant a stake, especially in the complicated world of digital communication. Yes, THIS is the way to build a website. THIS is the way to launch an e-mail campaign. And so on. But is a best practices approach automatically the way to go?