Design is everywhere. It’s part of our everyday lives, part of everything we do and touch, and it has a power of which most of us are unaware. Design can shape opinion, guide principles, and evoke action or emotion. It can connect you to history, communities, news, and ideas. And, sometimes it’s just for pure enjoyment.
Humor in marketing communications is a fascinating, fickle thing. Used recklessly, it can backfire, cross a line, or even cause a lawsuit. Used wisely, it can help land that new contract, entice customers to a website and bring a welcome dose of humanity to an otherwise dull presentation.