In this era of to-the-point, quick communication, bulleted lists are a useful go-to.
Think about the old story of the traveling door-to-door salesman — knocking on every door possible in the hope someone will invite them in to deliver their pitch and ultimately make a sale. Like the door-to-door salesman, your marketing emails work in a similar fashion.
I’ve sat through many presentations. Somewhere along the line, after enough neon colors, out-of-control animations, and text-packed screens, I decided to embark on a mission: I would design every PowerPoint presentation I did with LOVE. And, I think you should join me. No designer credentials are necessary. Just write and design your presentation with a few key things in mind.