Tag results for: marketing automation

Seven factors to consider when choosing between a pre-built or custom web application

Your organization needs a new software application to solve a particular business challenge. Should you have this application custom-built or find a Software-as-a-Service (SaaS) solution? While every situation comes with its own set of unique variables, there are some universal factors to consider.

The value of a strategic technical plan for your software solution

Most of us in the business world are technologically literate. That is, we are familiar with many different technology tools and have at least a basic understanding of what they do. This technical competence has many obvious advantages but it also has a potential downside: It can make business leaders leap to prescribed software solutions to their business problems and undervalue the role of strategy behind technology decisions.