Have you ever received an email riddled with unfamiliar acronyms? How about receiving an answer to only one of the three questions you asked in the email you sent last Friday? We recently asked some of our most trusted colleagues and business contacts to take a survey on the biggest challenges with professional email etiquette and their answers may surprise you.
Think about the old story of the traveling door-to-door salesman — knocking on every door possible in the hope someone will invite them in to deliver their pitch and ultimately make a sale. Like the door-to-door salesman, your marketing emails work in a similar fashion.
Sending an email with a poorly formatted signature can add unnecessary bulk to someone’s already overflowing inbox, make it difficult for the recipient to find pertinent contact information, and distract from the main content of your message. While there really aren’t specific standards for setting up a professional email signature, consider these dos and don’ts.
Malicious spam is a message that can appear to be very legitimate but is actually intent on obtaining further information from you, like your identity or financial data, in order to cause harm. Why would anyone give out their personal information? Think of the story of Little Red Riding Hood.