Typography is the art of arranging letters, numbers, and symbols and has long been a vital component in the world of marketing. In the digital age, graphic designers and art directors select typefaces and use typography to craft messages that inform, inspire trust, connect with audiences, and build brands.
A website design style guide helps different producers—designers, writers, strategists, and developers—make better decisions when creating, updating, or expanding a website. As a tool that sets the tone and design rules for the user interface (UI), a style guide profoundly affects the user experience (UX).
Overlaying images with text is common in web design, but readability can be harmed if it’s not done properly. These general guidelines can help ensure that imagery and text complement each other nicely.