Best practices or handcuffs?

By Liz PetrangeloApril 22, 2016marketing strategy, UI design, writing

In a world of rapid flux, we look for any place to plant a stake, especially in the complicated world of digital communication. Yes, THIS is the way to build a website. THIS is the way to launch an e-mail campaign. And so on. But is a best practices approach automatically the way to go?

They’re, their, there

By CRC Marketing SolutionsApril 19, 2016content, grammar, web content, writing

“I.e.” and “e.g.” are two different things

By CRC Marketing SolutionsApril 14, 2016content, grammar, web content, writing

A confession from a designer

By Bri MillerMarch 31, 2016design, writing

I have a notebook problem, and one of the worst kinds. I am obsessed with notebooks and I am horrible at using them. I can spot a beautiful notebook all the way down the longest aisle in a store or in a stacked and stuffed-to-the-max shelf. I love the thickness, the way the paper feels, how it folds, and how a pen glides across its page.

Don’t forget to greet users at the back door

By CRC Marketing SolutionsMarch 22, 2016UI design, usability, UX design

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Insights for communicators in a digital world.