When I chose to devote my post-secondary education to language, I had no idea what I was really in for—how it would affect how I see, hear, and experience the world. I was ever-altered by learning, firsthand, how non-native English speakers hear communication that is translated, but not interpreted, as many sentences do not come with a one-to-one comparison. Translation rarely, if ever, works.
You’re a marketer and you’re proud of and excited about your new digital marketing initiative. Your goals are clear, your communications plan is well thought out, and all you need now is the technology to put your plan into action, so you need to talk to your IT. Now queue the record scratch sound effect.