Some dinner parties are hits. The food is good, everybody has fun, and before you know it, it’s late and time to go home. But then there are the duds – those painful evenings during which you’ve peeked at your watch under the tablecloth one too many times. So, what accounts for the difference? Just like a dinner party, the marketing pitch with its successful sale is an interaction between people.
As the Design Manager at my agency, I am tasked with knowing digital industry trends, standards, and best practices and being aware of changes in the design, content, strategy, and functionality worlds that give the user a thoughtful and happy online experience. This can be tough. How can I stay up-to-date when I am already busy? What’s the best use of my limited time?
A simple screen element that goes unnoticed by many companies when creating website interactions can cause headaches and confusion for site visitors every time they try to interact. The culprit? The login language.