You are not your customer
You don’t need that “S”
Marketing communication strategy as dinner party
Some dinner parties are hits. The food is good, everybody has fun, and before you know it, it’s late and time to go home. But then there are the duds – those painful evenings during which you’ve peeked at your watch under the tablecloth one too many times. So, what accounts for the difference? Just like a dinner party, the marketing pitch with its successful sale is an interaction between people.
How to stay informed in our fast-paced digital industry
As the Design Manager at my agency, I am tasked with knowing digital industry trends, standards, and best practices and being aware of changes in the design, content, strategy, and functionality worlds that give the user a thoughtful and happy online experience. This can be tough. How can I stay up-to-date when I am already busy? What’s the best use of my limited time?