Insights for communicators in a digital world.

The six things that make your company unique

Marketing your company to stand out from the rest of the pack isn’t easy, especially if you’re in an industry where your competitors offer similar services. How do you get the word out about how awesome you are without sounding like everyone else? It’s not about the latest buzzwords or pithy phrases. It’s about capitalizing on what makes your organization unique. To do that, hold a mirror up to your organization and then do your best to articulate what you see.