A few years ago, the large website footer – also called the “fat footer” – emerged as a trend and quickly took off. Prior to its emergence as an important navigational tool, the humble footer was mostly a place to stick a copyright line, various logos and seals, and links to “other stuff.”
Marketing your company to stand out from the rest of the pack isn’t easy, especially if you’re in an industry where your competitors offer similar services. How do you get the word out about how awesome you are without sounding like everyone else? It’s not about the latest buzzwords or pithy phrases. It’s about capitalizing on what makes your organization unique. To do that, hold a mirror up to your organization and then do your best to articulate what you see.