Think about the old story of the traveling door-to-door salesman — knocking on every door possible in the hope someone will invite them in to deliver their pitch and ultimately make a sale. Like the door-to-door salesman, your marketing emails work in a similar fashion.
Sending an email with a poorly formatted signature can add unnecessary bulk to someone’s already overflowing inbox, make it difficult for the recipient to find pertinent contact information, and distract from the main content of your message. While there really aren’t specific standards for setting up a professional email signature, consider these dos and don’ts.
Malicious spam is a message that can appear to be very legitimate but is actually intent on obtaining further information from you, like your identity or financial data, in order to cause harm. Why would anyone give out their personal information? Think of the story of Little Red Riding Hood.