Typography tip: Saving the apostrophe in the digital age

By Dale Gregory AndersonJanuary 16, 2020January 16, 2020design, grammar, typography, writing

Typography is the art of arranging letters, numbers, and symbols and has long been a vital component in the world of marketing. In the digital age, graphic designers and art directors select typefaces and use typography to craft messages that inform, inspire trust, connect with audiences, and build brands.

Login, Log In, or Log-in: What’s the Difference?

By CRC Marketing SolutionsJune 17, 2019content, grammar, web content, writing

Optimizing links: Avoid using “click here” in link text

By Dale Gregory AndersonMay 30, 2019May 30, 2019content, usability, web content, writing

For years, digital copywriters and content strategists have recommended against using “click here” in link text, so why does it still appear on websites and in email? Perhaps the very prevalence of “click here” in digital content fuels its continued use.

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