THREE is an amazing number and if you create a task force of three people to solve a challenge, you’ll witness true magic.
Humor in marketing communications is a fascinating, fickle thing. Used recklessly, it can backfire, cross a line, or even cause a lawsuit. Used wisely, it can help land that new contract, entice customers to a website and bring a welcome dose of humanity to an otherwise dull presentation.
What’s the best way to kick-off a video project? Here’s your checklist. Provide your production team with well-thought-out responses to these nine items and they’ll love you for it. More importantly, your video will have a much better chance of achieving success.
Marketing your company to stand out from the rest of the pack isn’t easy, especially if you’re in an industry where your competitors offer similar services. How do you get the word out about how awesome you are without sounding like everyone else? It’s not about the latest buzzwords or pithy phrases. It’s about capitalizing on what makes your organization unique. To do that, hold a mirror up to your organization and then do your best to articulate what you see.