Steve Prather

A creative communications leader, Senior Director Steve Prather articulates the CRC Marketing Solutions brand story to the world, overseeing campaign strategies, social media, and select strategic accounts.


Successful brainstorm sessions begin with an effective set-up

Your meeting is just about to start and you give yourself a mental pat on the back for assembling this ideal group of individuals to help tackle a challenge. There are a few subject-matter experts in the room, plus you know from first-hand experience that everyone here is great at generating thoughtful, quality concepts. You call the meeting to order, discussion ensues, and at the end of the hour, this little brainstorm session has likely gone one of two ways: