Steve Prather

Steve Prather

A creative communications leader, Senior Director Steve Prather articulates the CRC Marketing Solutions brand story to the world, overseeing campaign strategies, social media, and select strategic accounts.


Seven factors to consider when choosing between a pre-built or custom web application

Your organization needs a new software application to solve a particular business challenge. Should you have this application custom-built or find a Software-as-a-Service (SaaS) solution? While every situation comes with its own set of unique variables, there are some universal factors to consider.

Successful brainstorm sessions begin with an effective set-up

Your meeting is just about to start and you give yourself a mental pat on the back for assembling this ideal group of individuals to help tackle a challenge. There are a few subject-matter experts in the room, plus you know from first-hand experience that everyone here is great at generating thoughtful, quality concepts. You call the meeting to order, discussion ensues, and at the end of the hour, this little brainstorm session has likely gone one of two ways: