A few years ago, the large website footer – also called the “fat footer” – emerged as a trend and quickly took off. Prior to its emergence as an important navigational tool, the humble footer was mostly a place to stick a copyright line, various logos and seals, and links to “other stuff.”
Some dinner parties are hits. The food is good, everybody has fun, and before you know it, it’s late and time to go home. But then there are the duds – those painful evenings during which you’ve peeked at your watch under the tablecloth one too many times. So, what accounts for the difference? Just like a dinner party, the marketing pitch with its successful sale is an interaction between people.
A simple screen element that goes unnoticed by many companies when creating website interactions can cause headaches and confusion for site visitors every time they try to interact. The culprit? The login language.
In a world of rapid flux, we look for any place to plant a stake, especially in the complicated world of digital communication. Yes, THIS is the way to build a website. THIS is the way to launch an e-mail campaign. And so on. But is a best practices approach automatically the way to go?
How many books have you read about how to be a creative thinker? Maybe you’ve attended creativity seminars, or tried to learn how to be creative from creativity experts. The idea of creativity has been mystified, elevated to some magical realm where only some of us feel welcome. It’s become Creativity with a capital C.