Liz Petrangelo

Executive Vice President of CRC Marketing Solutions, Liz Petrangelo is a seasoned marketing professional and agency principal focused on brand clarification, marketing communications planning, content strategy, information architecture, and user experience.


Marketing communication strategy as dinner party

Some dinner parties are hits. The food is good, everybody has fun, and before you know it, it’s late and time to go home. But then there are the duds – those painful evenings during which you’ve peeked at your watch under the tablecloth one too many times. So, what accounts for the difference? Just like a dinner party, the marketing pitch with its successful sale is an interaction between people.