Typography is the art of arranging letters, numbers, and symbols and has long been a vital component in the world of marketing. In the digital age, graphic designers and art directors select typefaces and use typography to craft messages that inform, inspire trust, connect with audiences, and build brands.
For years, digital copywriters and content strategists have recommended against using “click here” in link text, so why does it still appear on websites and in email? Perhaps the very prevalence of “click here” in digital content fuels its continued use.
You probably don’t think of yourself as a writer, but even engineers and software developers write. Writing is an essential business skill. Make your writing as clear, compelling, and persuasive as it can be with these simple tips.