Responsive website design as a development approach has been in use for some time, but I still come across websites that don’t respond to the size of my device (desktop, tablet, or mobile) The result? Frustration.
Objections we’ve heard to shifting to responsive design include:
“The budget is too tight to go that direction.”
“The current site (which was built many years ago) works great. Why invest and change everything?”
“We have an app already.”
“We have a mobile site already.”
“What’s a responsive site?”
And, so on….
But, shifting to responsive brings value to your customers and can save money over time. Although there are many reasons to go responsive, here are five of the best.