CREATE - branding :: naming, corporate identity, brand identity and package design INFORM - awareness :: consumer advertising, business-to-business advertising, brand websites INDUCE - promotion :: integrated promotion programs, special events, co-op programs SELL - transaction :: web store development, management and fulfillment, internet supply chain initiatives, and integration with back-end business systems REPEAT - retention :: dealer and distributor extranet, e-mail consumer response systems, and e-mail relationship marketing programs.