Telling the story
in a new way.
a print catalog, you need to speak with a human voice and a point of view grounded in reality.
Crafting the message
Your business has a personality,
a tone of voice, and a story to tell that’s unique. CRC brings more than 30 years experience to diving deep and pulling out the story most likely to resonate. Then, we help you tell that story through words, attitude, images, colors, and user experience.
The best writers spend as much time paring down as they do in writing original content, and the best writers work here. Our content pros specialize in copywriting and content management across media forms – web, print, mobile, presentations, email, social media, and whatever else is right around the corner.
Movies based on books usually stink. Same goes for the CEO memo you want to post on your intranet and that sell sheet you want to turn into a landing page. Content must adapt to the media form to work. Hand us your originals. We’ll transform them.
Content is more than words. In fact, everything your audience sees or hears is content. Imagery, color, typography, white space, navigation labels, placement of elements, icons, and more. Our designers are passionate about the "million small things" that add up to high message, high utility, and high aesthetic.
Search is critical to uniting your content with the people who seek it. We create websites people can find by optimizing site structure, content, and images for search engine friendliness. Once they are there, we make sure they find what they are looking for through powerful, customized internal search.
Keeping content accurate, lively, and up to date is key -- whether in websites, ongoing campaigns, collateral, social media, or video programming. We help you craft the plan for the entire content management lifecycle, including brand compliance, editorial focus, governance, legal approval, and quality control.
Websites are living creatures,
and it's sad when they calcify because the agency left or the person who "did that" changes jobs. We build robust content management systems that empower your team to update content without technical knowledge. Our systems are customized to you, unlike
off-the-shelf systems you have
to work around. Small team?
We can manage updates for you.