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West Response Marketing
the assignment
Nearly synonymous with the successful practice of law, the name West is well-known within the legal profession as a comprehensive source of legal information, both in print and online. CRC designers worked with West to promote its intellectual property titles through a direct mail catalog designed to drive customers to an e-commerce site for purchase. CRC designed and executed the catalog and developed a landing page strategy to integrate direct mail efforts with an existing e-commerce site.
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