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The Twinkie® Shop
the assignment
From Twinkie the Kid Wacky Wobblers to "I Love Ho Hos" tee-shirts, fans of Hostess products can now be the first with Hostess-themed merchandise. To support its Planet Twinkie online brand experience, and to serve consumer demand for themed merchandise, Hostess turned to CRC Marketing Solutions and its sister firm, Thunderbolt Promotions.
Using state-of-the-art e-commerce technology, and a self-supporting business model, CRC created the Twinkie Shop – a thriving online source for themed apparel, toys and other fun things from the Hostess brand line-up.
The Twinkie Shop turnkey operation delivers secure online transactions, banking, warehousing, shipping and customer service. Registered users get e-mail alerts about new products, manage their accounts, and can track in-progress orders.
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