<< back to previous page    image :       branding awareness promotion transaction retention GMAC Residential Funding the assignment With a complex array of new mortgage products and enhancements to existing products in the lineup, GMAC Residential Funding needed a compact, clearly outlined method for getting the word out to current customers and prospects. A hybrid magazine/collateral piece, the Mortgage Capital Solutions magazine tells a complex story in a simple format, uniting all news in one, easy-to-use guide that also delivers a powerful branding message.