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Prioritize your targets

Prioritize your targets

Username, user ID, login name? Why consistency matters

A simple screen element that goes unnoticed by many companies when creating website interactions can cause headaches and confusion for site visitors every time they try to interact. The culprit? The login language.

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Username, user ID, login name? Why consistency matters

Who or whom

Who or Whom

Worship the lowly link label

Worship the lowly link label

Who is closest to your customer?

Who is closest to your customer?