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Topic: Email

How to keep your marketing email out of the junk box

Think about the old story of the traveling door-to-door salesman — knocking on every door possible in the hope someone will invite them in to deliver their pitch and ultimately make a sale. Like the door-to-door salesman, your marketing emails work in a similar fashion.

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How to keep your marketing email out of the junk box

Create a professional email signature

Sending an email with a poorly formatted signature can add unnecessary bulk to someone’s already overflowing inbox, make it difficult for the recipient to find pertinent contact information, and distract from the main content of your message. While there really aren’t specific standards for setting up a professional email signature, consider these dos and don’ts.

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Create a professional email signature

Beware of the big bad wolf in your email inbox

Malicious spam is a message that can appear to be very legitimate but is actually intent on obtaining further information from you, like your identity or financial data, in order to cause harm. Why would anyone give out their personal information? Think of the story of Little Red Riding Hood.

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Beware of the big bad wolf in your email box

Don’t forget to unsubscribe

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Don't forget to unsubscribe