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Steve Prather
Steve Prather
A creative communications leader, Senior Director Steve Prather articulates the CRC Marketing Solutions brand story to the world, overseeing campaign strategies, social media, and select strategic accounts.
Articles

Does your website need an explainer video?

Is your website complex? Do you want to make sure visitors will navigate through your pages as intended? Consider creating an explainer video that highlights the benefits and features of the site.

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Does your website need an explainer video?

How to develop a fuzzy strategy

No matter the initiative, developing a fuzzy strategy shouldn’t be daunting. Follow these steps and a well thought-out fuzzy strategy will quickly emerge.

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How to develop a fuzzy strategy

Successful brainstorm sessions begin with an effective set-up

Your meeting is just about to start and you give yourself a mental pat on the back for assembling this ideal group of individuals to help tackle a challenge. There are a few subject-matter experts in the room, plus you know from first-hand experience that everyone here is great at generating thoughtful, quality concepts. You call the meeting to order, discussion ensues, and at the end of the hour, this little brainstorm session has likely gone one of two ways:

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Successful brainstorm sessions begin with an effective set-up

Form a Triad and get stuff done

THREE is an amazing number and if you create a task force of three people to solve a challenge, you’ll witness true magic.

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Form a Triad and get stuff done

Does your company have a humor style guide?

Humor in marketing communications is a fascinating, fickle thing. Used recklessly, it can backfire, cross a line, or even cause a lawsuit. Used wisely, it can help land that new contract, entice customers to a website and bring a welcome dose of humanity to an otherwise dull presentation.

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Does your company have a humor style guide?