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Liz Petrangelo
Liz Petrangelo
Executive Vice President of CRC Marketing Solutions, Liz Petrangelo is a seasoned marketing professional and agency principal focused on brand clarification, marketing communications planning, content strategy, information architecture, and user experience.
Articles

Creating a hard-working website footer

A few years ago, the large website footer – also called the “fat footer” – emerged as a trend and quickly took off. Prior to its emergence as an important navigational tool, the humble footer was mostly a place to stick a copyright line, various logos and seals, and links to “other stuff.”

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Creating a hard-working website footer

Marketing communication strategy as dinner party

Some dinner parties are hits. The food is good, everybody has fun, and before you know it, it’s late and time to go home. But then there are the duds – those painful evenings during which you’ve peeked at your watch under the tablecloth one too many times. So, what accounts for the difference? Just like a dinner party, the marketing pitch with its successful sale is an interaction between people.

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Marketing communication strategy as dinner party

Username, user ID, login name? Why consistency matters

A simple screen element that goes unnoticed by many companies when creating website interactions can cause headaches and confusion for site visitors every time they try to interact. The culprit? The login language.

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Username, user ID, login name? Why consistency matters

Best practices or handcuffs?

In a world of rapid flux, we look for any place to plant a stake, especially in the complicated world of digital communication. Yes, THIS is the way to build a website. THIS is the way to launch an e-mail campaign. And so on. But is a best practices approach automatically the way to go?

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Best practices or handcuffs?

Yes, you are creative!

How many books have you read about how to be a creative thinker? Maybe you’ve attended creativity seminars, or tried to learn how to be creative from creativity experts. The idea of creativity has been mystified, elevated to some magical realm where only some of us feel welcome. It’s become Creativity with a capital C.

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Yes, you are creative!