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Lindsay Campbell
Lindsay Campbell
Account Team Manager at CRC Marketing Solutions, Lindsay Campbell cultivates and builds relationships with customers and team members and oversees marketing and communication priorities for a diverse portfolio of accounts.
Articles

Create a professional email signature

Sending an email with a poorly formatted signature can add unnecessary bulk to someone’s already overflowing inbox, make it difficult for the recipient to find pertinent contact information, and distract from the main content of your message. While there really aren’t specific standards for setting up a professional email signature, consider these dos and don’ts.

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Create a professional email signature

Marketing strategy is the equivalent to detective work

Before I became a marketer, I was a forensic scientist, responsible for responding to crime scenes, collecting and photographing evidence, processing evidence back at the lab, and testifying in court. You may think this has nothing to do with marketing; however, a shift from forensics into marketing merely required a different application of my investigative skills.

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Marketing communication strategy as dinner party