Building brands through strategy, message, and marketing technology.
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Creating heart heroes for UnitedHealthcare
National print and online advertising campaign - and local event support - encourages people to "take the pledge" and be heroes to their hearts.
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Engaging members in their flexible spending accounts
Brochure and "people like me" flyers explain the ins and outs of flexible spending accounts to members and present the new brand livery.
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Spreading holiday cheer while reducing waste
CRC-programmed holiday e-card and e-calendar help Thomson Reuters deliver meaningful holiday messages globally and a monthly calendar with no paper waste.
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Creating an online TV channel for health and happiness
Internet TV channel with full social media integration to educate and inform UnitedHealthcare members and future members. Winner of 10 industry awards.
uhc.tv
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Inviting the world into Open Book
Award-winning website and explanatory materials draw visitors in to this unique community gathering place – a physical home for the literary and book arts.
openbookmn.org
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Making the eagle soar for Federal Publications Seminars
Catalogs, mailers, print advertising and event signage present world-class government contracts training to a growing audience.
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Helping UnitedHealthcare members become smart patients
Print materials, landing page for online resources, and a mobile app make taking care of themselves easier for members.
beasmartpatient.com
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Delivering pharmacy intelligence to employers who need it
Email tool with easy-to-use backend content management system helps UnitedHealthcare account services people keep employers informed.
uhcpharmacyinfocus.com
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Empowering the Ecolab Institutional sales force
Powerful sales force intranet delivers just-in-time product specifics, calculators and proposals for a hard-working field sales force.
Recent work
